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The Center for Innovation and Ethics will look to ethical inquiry to inspire the thinking that drives business innovation. Its organizing principle is that innovation opportunities await those who reflect on the ethical challenges facing an industry, profession, or a segment of society. The Center is devoted to using ethical insight not only to examine ethical challenges but also as a tool to identify innovation opportunities. We believe that ethics can drive innovation, and we plan to leverage our unique perspective to engage leading thinkers, academics, students and the public in ethical conversation and develop real-world proposals for change. Our motto, Inquire/Inspire, reflects our commitment to ethical questioning coupled with the search for innovative solutions.